Social Media & Marketing Solutions for Short Term Rentals

Hey host!

If you are ready to transform your hosting business through social media...

you're in the right place! Whether you're an experienced host or about to start this exciting journey, here you'll find lots of valuable tips to help you succeed.

Thriving on Instagram for Short term ren

Want to learn my 5 proven steps to thrive on Instagram as a short-term rental?

This jam-packed guide will take you through the steps of creating a thriving Instagram profile that will increase your visibility on the 'gram!

YES, PLEASE! I NEED THIS!

Hello there!

I'm Lace, the creator of Mint STR Hosting. I am passionate about hosting short-term rentals. I understand the investment of resources involved in hosting, and for that reason I'd like to see you succeed.

I work directly with hosts like you to help increase bookings and revenue through social media, and allow you to enjoy the freedom that comes with having a business.

Do you need to increase your bookings? Do you need help marketing your rental on social media? Let us work together to develop a strategy to level up your STR business!

More About me!

You're in the right place if :

You don't have time to figure out social media algorithms, but understand how crucial it is for your business.

You understand the value of an on-brand and cohesive social media profile and are ready to elevate yours for a better representation of your hosting business.

You want to figure out the RIGHT strategy to market rentals on social media and get results that help you increase your bookings and revenue.

Let's work together!

1-1 Instagram Coaching

This is a power-packed, no-fluff coaching session designed for STR hosts who want to increase bookings through social media!

LET'S CHAT!

Instagram Audit

Want to improve your Instagram but don't know how? I'll give you the step-by-step plan to level up your IG game!

LET'S LEVEL UP!

Social Media Solutions

While you focus on check-ins, I share strategic content and engage with your community to help you increase bookings.

I NEED HELP!

Work with Me

Go to the blog to read the latest!

What our clients are saying...

"Lace was a great resource, she communicates very well explaining ways to improve engagement and overall management of social media. She will guide you through the process of management, content creation, IG captions, feeds, etc. I recommend MintSTR hosting and we will use them again for future occasions. Currently using their recommendations with very good results."

— Hecmarie A.,

@villamorivivipr

"I got valuable information out of my Instagram account audit that I implemented immediately and started to see the results right away. Lace goes into details on how to get access manage your account, giving you the pros and cons and how to improve your strategy."

— Deborah E., @casa_palmera_ceibapr

Let's connect on the 'gram!

If you told me back in 2019 that my side hustle would help me build luxury properties in Puerto Rico, I would’ve laughed.

I started managing social media for STR hosts just to save up for my own properties. But what started as a little side gig quickly became a passion—I realized I LOVED helping hosts create content that attracts their dream guests.

Fast forward to 2021, I bought land in Puerto Rico! 🇵🇷 A huge (and slightly scary) step toward building my dream.

Now, I’m working on creating three luxury escapes for couples. And I’ll be real... for the longest time, this felt unattainable. But I didn’t give up. I took small steps, kept looking for resources, asked for guidance, and made moves, even when it felt like progress was slow.

Moral of the story? Small steps add up to BIG results. Can't wait to show you more! 🌿🤍

Are you building, buying, or looking for investors? Send me a DM! I’d love to chat about the process! 🤍

My camera roll after a trip to the mountains 🌱

Can I let you in on a little secret? When I first started designing the properties I'm building, I was obsessed with A-frames. They were my dream aesthetic. But, believe it or not, this was my very first time actually staying in one. And let me tell you… it did not disappoint.

Every corner was a visual treat, and I couldn’t resist capturing the details. They were just that stunning. ✨

📍 Villalba, Puerto Rico
🏠 @laterapiacabanaalpina

Need help with your Airbnb content? Comment “Content” below and let’s make a plan! 🤍

#airbnbugc #airbnbugccontent #contentcreationforairbnb #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbmanagement #vacationrentalhomes #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

Your Airbnb’s social media should feel like a sneak peek into the guest experience.

Think about it... when guests scroll through your page, they should already feel what it’s like to stay at your place.

🌱Show the cozy mornings with coffee on the patio
🌱Capture the crackling fire pit
🌱Give them that “ahhh” moment of sinking into a perfectly made bed.

The goal is to make them think, “I NEED to book this stay.” What are you doing to make your social media an extension of your guest experience?

A quick escape to the mountains of Villalba, Puerto Rico✨ Waking up to breathtaking views, delicious coffee & our favorite tunes 🎶

1.5 hrs from San Juan- perfect for a weekend getaway. Would you stay here?

#airbnbcontentideas #airbnbmarketingstrategy #airbnbugc #airbnbmarketingtips #airbnbsocialmedia #socialmediamarketingtips #airbnbmarketing #visitpuertorico #discoverpuertorico

Airbnb hosts: These 5 B-roll videos are a mUST! 🎥✨

If you want to attract more bookings, stock up on these:
👉🏼views
👉🏼property tour
👉🏼local attractions
👉🏼amenities
👉🏼guest experiences
👉🏼small details & aesthetic shots

You can create multiple stories and reels in a breeze when you create an effective, well-planned content bank for socials.

Need more content ideas? I’ve got you! 🤍

Drop “IDEAS” in the comments & I’ll send you my free guide: 15 Content Ideas Per Room to capture videos & pictures for your STR!

PSA: We do content shoots for your Airbnb!

Your Airbnb deserves branded, high-quality content that stops the scroll and makes guests say, “I NEED to stay here!” 🏡🤍

Why pro content matters? Glad you ask!
✔️ Guests book with their eyes first, so make your space irresistible!
✔️ High-quality photos & videos build trust and make your listing stand out.
✔️ Social media thrives on engaging visuals, it helps keep your audience hooked!

🌱 Here’s how I help:
I come to your Airbnb and create a full content library of scroll-stopping photos, videos, and Reels—so you always have content ready to post! No more struggling with what to share.

📍Ready to level up your Airbnb’s online presence? DM me “CONTENT” and let’s book your shoot!

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

👋 Hey, I’m Lace! The engineer-turned-STR-social-media-expert you didn’t know you needed. 😏✨

By day, I’m a full-time Industrial Engineer (aka, I love optimizing things & making life easier). By night and weekends, I help Airbnb hosts shine on social media!

I started managing STR socials in 2019. What was supposed to be a side hustle to save money for land turned into a full-on business!

In 2021, I made it happen! I bought land in Puerto Rico to build luxury escapes for couples to connect with nature. 🌿

Now, I help busy Airbnb hosts elevate their online presence through:
🌱Content Creation
🌱Full Social Media Management
🌱Social Audits
🌱1:1 Strategy Sessions

I’m all about making social media effortless for hosts, so you can focus on what you do best—providing an incredible guest experience! ⭐

✨ Let’s get you 5-star socials! DM me “SOCIALS” if you want to chat about your Airbnb’s social media strategy!

Here’s a full week of content ideas for your Airbnb this Spring! 👇🏼

🌸 Monday: My Camera Roll After a Spring Stay at [your rental]
Kick off the week with a peek into a dreamy spring getaway! Share sun-drenched patios, fresh blooms, and those little seasonal details that make your STR shine.

🌿 Tuesday: What No One Tells You About [Location]
Share the lesser-known spots that make your location special this season. Think: “What no one tells you about Asheville in the spring? That garden café on X Street is magical when the cherry blossoms bloom! Add it to your list next time you visit!” This post should feel like a local’s best-kept secret.

☀️ Wednesday: Springtime Bliss is Here!
Show off bright, inviting spaces—like morning coffee on the patio, a picnic setup in the yard, or the perfect reading nook with sunlight streaming in.

🌅 Thursday: You Deserve to Wake Up Here
Capture the peaceful spring morning vibes at your STR—think golden sunrise over a blooming garden, birds chirping, fresh air flowing through open windows, or a light breakfast on the patio.

🌿 Friday: Take a Moment to Relax!
Share a peaceful shot of your property’s most serene space—like a hammock under the trees, a sunlit reading nook, or a cozy outdoor setup.

🛋 Saturday: 99% of Guests Have Rated THIS Spot as Their Favorite!
Spotlight a feature of your rental that guests love! Maybe it’s the sunniest corner of the living room, a breezy porch swing, or the comfiest outdoor lounge chair for soaking up those springtime views. Pair it with a guest review to make it even more compelling!

🌸 Sunday: Local Spring Favorites!
Share your top local picks—like flower-filled hiking trails, farmers’ markets, scenic picnic spots, or the best place for a seasonal lavender latte.

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

It’s me, I’m girls! Is there a better way to wake up? 🌊☕️🤍

📍@rinconsunsetgetaway

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

Always fun, beautiful and inspiring! ✨@levelupyourlisting just keeps getting better every year! 🤍

[Selfie dump] To say I’ve found community is an understatement. 🤍 Being around people who get you, cheer for you, check on you, and challenge you is a blessing. I’ve never felt more ‘in place’ than when I’m surrounded by entrepreneurs who adore hospitality and see opportunities everywhere they turn. #levelupyourlisting2025 #luyl2025

The best time to create content? BEFORE you need it.

Ever gone to post something… only to realize you don’t have the right photos or videos? 😩

That’s when the panic-scrolling and last-minute scrambling kicks in. But it doesn’t have to be that way!

👉🏼 Having a simple content plan means you always have what you need before you need it. No stress, no guessing, just a library full of ready-to-go visuals. And the best part? You can batch all your content the next time you visit your property, so you’re set for weeks (or even months!).

Not sure where to start? I’ll walk you through it in a 1:1 session so we can map out exactly what to capture. No more wasted time! Ready to make your next visit count? Send a DM and let’s do this!

#airbnbcontentideas #airbnbugc #airbnbmarketingtips #airbnbmarketingstrategy #airbnbsocialmedia #socialmediamarketingforairbnb #strsocialmedia

I remember when I traveled to Barcelona, someone said, 'Pat the turtle's back for good luck, and it will bring you back to Barcelona.' And, girl, did I pat that turtle's back. Barcelona is my favorite city in the world, no doubt. I came back home looking for jobs, researching the visa process... I was determined to move to Barcelona. 😅 But luck didn’t quite show up that way.

As much as we’d love to believe in lucky breaks, most things don’t happen by chance. We have to show up, be consistent, test what works, adjust, and keep going. Same with social media!

So if you're waiting for one viral post to change everything, take it from me and the turtle… luck is nice, but a solid strategy will get you a lot further. 😉

Here’s the thing: you don’t need fancy equipment to create consistent content for your Airbnb. While I am all about hiring professionals to create lifestyle content that works for socials, I also know not every host has the budget right now to do it.

So here’s my fix: with some guidance, your phone, and a plan you can create content that will help you reach your ideal guest. Yes you can! ✨

Book a 1-1 session with me to make a list of the shots you can take on your next visit m, and a content plan that will last for months! Who’s ready?! 🌱

Comment “FULL” or send a DM and let’s do this!

#airbnbcontentideas #airbnbugc #airbnbmarketingtips #airbnbmarketingstrategy #airbnbsocialmedia #socialmediamarketingforairbnb #strsocialmedia

It's not all fancy lattes & laptop 💻Last weekend, I was out mowing the land with my dad, our little father-daughter tradition. 🤍🌱

Building my properties has tested my patience in more ways than I can count, but it’s also given me something unexpected: this monthly time with my dad that I now cherish.

Over the years, I’ve learned to love the process, to find the silver linings, and to keep showing up even when things feel far away. And now @fernwehstay.pr is closer than ever to becoming a reality!

I’ve dreamed of this since high school (yes, that long 😅), and I promise to take you behind the scenes as I bring it to life. ✨

Hear me out… coffee lemonade 🤯 How did I not think of combining my two favorite drinks sooner?!

Well, that’s exactly how it feels when you finally create a system for your content. At first, it might seem like just another thing to do, but once you put it in place, everything clicks. No more scrambling for ideas. No more spending hours on posts. Just a smooth, stress-free process that actually works.

Trust me, once you start, you’ll wonder how you ever did it any other way. ☕🍋✨

Ready to make your content creation process an efficient one? Send a DM and let’s chat!

#airbnbcontentideas #airbnbugc #airbnbmarketingstrategy #airbnbmarketingtips #airbnbsocialmedia #socialmediamarketingforairbnb #airbnbmarketing #strsocialmedia

Airbnb hosts, I'm looking at ya! If digging through endless photos just to find that one perfect shot sounds familiar, it’s time for a better system ⚙️

Imagine knowing exactly where to find your best room shots, cozy corners, and guest experiences ready to post in seconds... 🤍Beautiful!

Organizing your content by category (rooms, amenities, behind-the-scenes, guest moments) means no more wasted time scrolling. 😏 You'll know where and how to find your content.

Let’s get your content library set up so social media becomes easy. Who’s in for a 1:1 session? Send a DM and let's get started!

I met my younger self. She needed to hear from me 🤍🌱

Just a reminder that your mental health is just as important as your dreams & goals. 🤗

Something felt off for a while. I couldn’t serve the way I did before, and I knew I needed to put the breaks on and take time to notice: what brought peace and what didn’t, what caused anxiety and what I enjoyed. So 2025 needed to be the year I pivoted.

This is what I’ve focused on, and will continue to work on, this first quarter of 2025. And I am so beyond excited to share what I’ve been working on behind the scenes! I have never felt more aligned with my offering to STR hosts than now.

Stay tuned! 🤍🌱

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

2025 knew I needed this read. Thank you @thestrbookclub for this month’s selection and for helping me keep my reading goal. I don’t like writing my books, but phew, this one has highlighter all over it. @lewishowes produced a gem, that’s for sure!

This right here is gold ✨ @fincaviernes 🤍🌿

If you’re up for an adventure, camping in the mountains of Utuado, Puerto Rico is a must! The views are stunning, and there is a sense of peace that rarely one is lucky to experience.

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Social Media Management Airbnb Boutique Hotels
Content Creation, UGC Airbnb

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

My favorite week of the year is here! 🍾🎄🎅🏼 See you in 2025! Merry Christmas & Happy New Year to all!

A trip to Rincón won’t solve all your problems, but it will make you happy! 🌤️

The most amazing views of Puerto Rico’s sunsets right from the balcony of @rinconsunsetgetaway.

Book your stay and get away from it all! 🤍

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Social Media Management Airbnb Boutique Hotels
Content Creation, UGC Airbnb

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

A weekend in @patioelba 🌿

A perfect staycation close to delicious restaurants, and ideal for staying in and relaxing by the pool, if you’re a homebody like me ☺️🤍

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Social Media Management Airbnb Boutique Hotels
Content Creation, UGC Airbnb

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

BTS. 🤪 #reelsfail

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Social Media Management Airbnb Boutique Hotels
Content Creation, UGC Airbnb

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

I mean, watching a sunset in Rincón is pretty hard to beat.

I highly recommend not skipping the west side of the island when visiting Puerto Rico 🌥️. I had the pleasure of living in the west for close to 12 years and it is still my favorite place to be.

If you’re looking for a place to stay, close to the best spots & with front row view of the sunsets, @rinconsunsetgetaway is the perfect option for you!🤍

I had to make some 🍿because the views 🤌🏼🤌🏼🤌🏼 better than any movie!🎥

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Social Media Management Airbnb Boutique Hotels
Content Creation, UGC Airbnb

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

A week full of content ideas for your Airbnb!

First things first, SAVE this for later -for those days when you're low on creativity, or even time!

Quick & easy legend:
🎠 Carousel Post
🎞️ Reel
🖼️ Static Post

🎠Monday: My Camera Roll After a Weekend Stay at [Location]�
Kick off the week by sharing a behind-the-scenes look at a guest’s weekend getaway. Show off the cozy corners, outdoor views, or special touches your STR is known for. The goal is to inspire your followers to imagine their own stay!

🎞️Tuesday: What No One Tells You About [Location]�
�Share the hidden gems and local secrets tourists might miss! This post should feel like insider knowledge from a local.

🎠/🎞️Wednesday: Cozy Season is Here
Create a warm and inviting vibe by showcasing the coziest spots in your rental. Think blankets by the fireplace, steaming mugs of cocoa, or even a peaceful reading nook. This is all about getting your followers excited to snuggle up at your place!

🎞️Thursday: You Deserve to Wake Up Here
Capture the peaceful morning vibes at your STR with a beautiful sunrise view, steam rising from a coffee cup, or breakfast at the table. Invite your followers to imagine waking up in such tranquility.

🖼️Friday: Take a Moment to Relax!�
�It’s Friday, so encourage your audience to take it easy. This could be a peaceful shot of your property’s most serene space or a reminder that your STR is the perfect escape for some weekend relaxation.

🖼️Saturday: 99% of Guests Have Rated THIS Sofa as Their Favorite Spot
Spotlight a feature of your rental that guests rave about. It could be a cozy sofa, a hammock with a view, or the perfect reading chair. Share a photo and add some guest review quotes to make it even more impactful!

🎠/🖼️Sunday: Local Fall Favorites!�
Share your top picks for local fall experiences. From pumpkin patches to scenic hikes, or even the best place for a fall-themed latte, give your followers the ultimate autumn bucket list to make the most of their stay.

Waking up in Rincón, PR 🤍🌊

Enjoying a @karibekombucha while breakfast was ready! 🥞

📍@rinconsunsetgetaway 🌤️

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Social Media Management Airbnb Boutique Hotels
Content Creation, UGC Airbnb

#airbnbugc #airbnbugccontent #shorttermrentalproperty #airbnbcontentideas #ugccontentcreator
#strsocialmedia #airbnbsuperhost #airbnbhomes #airbnbhosts #airbnbtips #airbnbmanagement #vacationrentalhomes #vacationrentaltips #airbnblove #socialmediamarketingtips #airbnbmarketingtips #airbnbmarketingstrategy #socialmediamarketingforairbnb #airbnbsocialmedia #airbnbmarketing

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