Did you know that your Instagram bio is your property's digital front door? In today’s digital age, your Instagram bio has become the equivalent of your elevator pitch. It is the place to introduce your property to the vast community of Instagram users and potential followers. It is more than just 150 characters, it is your chance to captivate your audience and to convert casual scrollers into followers, and potentially, guests!
I may sound like a broken record when I talk about optimizing your Instagram bio, but I will repeat it over and over again because it is important! During this series of blog posts, I will be diving into each area of your Instagram profile, but I’ve decided to start with one of the most important: your link in bio.
Does #linkinbio sounds familiar? It has been a popular call-to-action (CTA) for a while, and an effective way to urge readers to go to the link in your bio for additional information or to take action after reading the caption. For short-term rental properties, having a link in bio, whether it is to Airbnb, VRBO, or your direct booking website, is critical to convert scrollers into guests. It is your opportunity to show your property. While Instagram provides a field for your link, there are some difficulties when there are multiple links to add, if you have multiple listings, or sites. There are a few solutions, like Linktr.ee, to add multiple links to a “father” link that goes in your bio, but these offer limited features to STRs and hospitality businesses.
Introducing Bookl.ee for your Instagram bio
Recently, a team of hosts created a solution for this called Bookl.ee. Ever since I learned about this link-in-bio, I have been fascinated by it. It allows you to promote your booking directly, displaying real reviews straight from the booking pages, providing multiple booking options for guests, displaying multiple properties, among other benefits. It is a drag and drop editor, super simple to use, which allows you to customize your link-in-bio page and make it pop!
As the competition continues to grow in the short-term rental industry, hosts need to find ways to stand out and reach new eyes and potential guests. This is an opportunity to do something different and surprise the Instagram scrollers with a customized and highly effective link in bio. They will be able to, right away, read real reviews, take a look at a few of your property pictures, read recommendations, and decide where to book. With Bookl.ee, you can maximize the efficiency of your direct marketing and increase direct bookings.
Regardless of which link you decide to use, you must remember the following:
Check periodically that your link is working properly
Share your link to your stories - it is highly effective, as it is super easy for viewers to tap a button!
Review your insights and check for the External link taps metric. (Note: You can find it under Accounts reached, all the way down) If taps are low, add a call to action in your caption and stories.
Ready to continue optimizing your bio? Stay tuned for our next blog post where we'll dive into adding an SEO-optimized name to your profile. Until then, happy hosting!
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