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Maximize Your Airbnb’s Slow Season: Why Your Social Media Needs Attention Now


Ever find yourself putting social media on the back burner because you’re too busy with guest check-ins, cleaning schedules, and all the other craziness that comes with hosting? Trust me, you’re not alone! But by ignoring your Instagram, you might be missing out on prime opportunities to get more eyes (and bookings) on your property.


Here’s the good news: the slow season is actually the perfect time to give your social media some love. Think of it as a reset button for your Airbnb’s Instagram game.


Why slow season is the perfect time to work on your socials

Here’s how you can make the most of this downtime:


1. Optimize Your Instagram Profile for Slow Season Success


Let’s be real—when was the last time you actually updated your Instagram profile? A cluttered bio, old highlights, or random content can all make your page look a little... well, neglected. The slow season is the best time to do a little profile spring cleaning so it’s looking sharp when bookings start picking up again.


Quick Wins:

  • Freshen Up Your Bio: Make sure your bio tells people exactly what makes your space special and why they should book with you. Make sure to add keywords that will help others find you. A few emojis never hurt, either!

  • Revamp Your Highlights: Update your story highlights with the best stuff—room tours, guest reviews, and cool things to do nearby. Make it easy for guests to see why your place is amazing!

  • Clean Up Your Feed: Take a quick scroll through your posts. Are they showcasing your property in the best light? If not, this is your chance to tweak, update, or even archive anything that feels off-brand.


A polished profile makes a great first impression, and when you’ve got everything looking on point, it builds instant trust with future guests.


2. Keep Your Followers Engaged, Even When Bookings Are Slow


Even during the off-season, your followers are still on Instagram—planning, dreaming, and saving future travel ideas. This is your chance to stay connected with them and build a community around your brand. Regular, engaging content keeps your audience excited about your property, making you their go-to choice when it’s time to book their next trip.


Action Steps:

  • Post Consistently: Maintain a regular posting schedule, even when bookings are slow. Share behind-the-scenes content, like property maintenance or updates, to keep your audience engaged.

  • Create Value-Driven Content: Share travel tips, local experiences, and updates about your property. Think about what would inspire or inform your audience.

  • Host Giveaways or Contests: Encourage engagement by running small giveaways or contests that promote your property. For example, you could offer a discount on a future stay or a local experience.


Engaging your audience keeps your brand top of mind and helps build a loyal following that’s ready to book when the timing is right.


3. Strategize Without the Pressure of High Guest Turnover


During the busy season, your primary focus is on guest satisfaction, and that can make it challenging to work on your social media strategy. The slow season, however, allows you the breathing room to create a content plan that aligns with your business goals. This is your time to refine your messaging, experiment with new types of content, and establish a strategy that will keep your audience engaged all year long.


Action Steps:

  • Plan Your Content Calendar: Map out content themes and ideas for the upcoming months. Think seasonally and plan around holidays, local events, and travel trends that align with your target audience.

  • Batch Create Content: Use this time to create and schedule content in advance. Batch-creating photos, videos, and captions now means less stress and more consistent posting later.

  • Analyze Your Performance: Review your analytics to see what types of content have performed well and adjust your strategy accordingly. Focus on content that drives engagement and inquiries.


By investing time in planning during the off-season, you’ll be better prepared to maintain a strong online presence, even when guest turnover is high.


Not Sure Where to Start? Let’s Work Together!


If the idea of diving into your Instagram strategy feels overwhelming, you’re not alone. That’s why I offer Instagram Audits specifically designed for Airbnb hosts like you.


Together, we’ll review your profile, content, and engagement strategies to identify what’s working and where you can improve. You’ll get personalized tips and actionable steps to elevate your social media presence and set your property up for a successful high season.


Let’s get you 5-star socials! Book your Audit here.

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